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AI in your search results? The latest on Google’s shiny new toy.
If you’ve been using Google as your search engine over the last few months, then you’ve likely noticed that the first thing you often see in the results is not sponsored ads, nor top ranking organic search results. Instead, Google has begun to show users “AI Overviews” at the very top of the search results…
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Do you sell anything online? Then you should know about this data privacy change coming…
Over the course of this year (2024), several states across the U.S. will begin to enforce new data privacy laws. If you’ve done anything in digital marketing in the last several years, then you know about Europe’s GDPR regulations and California’s Privacy Rights and Enforcement Act. These laws and regulations were introduced to increase the…
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What Google’s 2024 search algorithm update means for your business
Behold, the almighty algorithm! 📳 Google announced a major update recently: “Today we announce a core update & new spam policies that, in combination, are designed to show less content made to attract clicks and more content that people find useful.” Let’s break those two components down: 1️⃣ Improved quality ranking core updates will ensure…