Client Overview
This client is a family-run aftermarket motorcycle parts company with deep roots in the custom Harley-Davidson scene. Known for high-quality fabrication and iconic styling, this company had strong brand equity — but their digital infrastructure wasn’t keeping pace with modern e-commerce expectations.
They partnered with Acorn Woods Communications to modernize their online presence, improve discoverability, and unlock sustainable D2C growth.
The Strategy
Acorn Woods approached this challenge as a full e-commerce ecosystem rebuild, not just a website refresh.
1. Platform Migration & Optimization
- Migrated the e-commerce website to a highly optimized Shopify environment
- Improved site speed, mobile usability, and checkout performance
- Built a scalable foundation for future growth
2. Website Refresh & UX Improvements
- Modernized the look and feel to better reflect the brand
- Simplified navigation and product discovery
- Reduced friction from homepage to checkout
3. Product & Category Reorganization
- Re-architected product collections for clarity and logic
- Improved filtering and merchandising
- Made it easier for customers to find compatible parts faster
4. SEO & Search Visibility
- Implemented on-page SEO best practices across products and collections
- Improved metadata, structure, and crawlability
- Positioned the brand for long-term organic growth
5. Google Merchant Center & Shopping Enablement
- Properly configured Google Merchant Center
- Ensured products were findable and shoppable across Google Search & Shopping
- Laid groundwork for future paid media scalability
The Results
The impact was immediate — and compounding.
Record-Breaking Sales Performance
- Within 3 months: Set a new monthly sales record, +21% over the previous high
- Within 6 months: Set another record, +44% over the original record
Sustained Monthly Growth
- Average monthly sales: 39% higher than their 2024 monthly average since the platform switch.
- Year-Over-Year Impact: 2025 sales exceeded 2024 by 18%, despite Acorn Woods joining midway through the year.
Why It Worked
This wasn’t about chasing tactics — it was about fixing fundamentals.
- A modern e-commerce platform built for scale
- A site experience aligned with brand credibility
- Better product discovery and conversion paths
- Strong technical SEO and shopping visibility
The client didn’t just get a new website — they got a reliable growth engine.
Looking Ahead
With a strong digital foundation in place, this company is now positioned to:
- Scale paid media efficiently
- Expand product lines with confidence
- Compete more aggressively in a crowded aftermarket space
From legacy brand to modern e-commerce contender — this company is just getting started.