We’re keeping a close eye on Instagram’s latest algorithm update, which favors promoting content from smaller accounts that produce original material. This shift means originality is now more valuable than ever on the platform.
The new algorithm filters out larger accounts that merely repurpose existing content with added sound or commentary to gain views and interactions. This change is a positive development for creators and brands who are trying to connect in meaningful ways to their audiences!
What This Means for Your Brand
By leveraging these insights, Acorn Woods Communications is poised to refine our clients’ social media strategies, ensuring our clients’ content not only reaches but also effectively engages their target audiences. We continuously monitor these algorithmic changes and adjust our tactics to keep our brands at the forefront of social media trends. We will continue to emphasize the importance of creating unique content that highlights what makes your brand exceptional. We will focus on educating your audience about your expertise and why they should consistently turn to your social channels for information.
If you have any questions or want to discuss how these updates impact your strategy, please don’t hesitate to reach out. We’re here to help you navigate these changes and continue building a strong, engaging presence on social media.